Founded in 1889, the French manufacturer Mavic is today renown around the globe for amazing wheelsets, rims, components and accessories. With their century plus of cycling experience, Mavic continues to race forward with incredible new products that always push the envelope.
Everything begins in the heart of the French Alps. In this ideal bicycle environment, Mavic engineers ride, ride some more, and then ride a lot more to dream up future products and simply enjoy the sport they love. Mavic is best known for their diverse, versatile and high-tech line of rims and wheelsets. And, it's no wonder because one of the easiest ways to instantly and significantly improve the handling and weight of your bicycle is upgrading to a new Mavic wheelset. Every model is light, durable, precision trued and tuned and beautiful to behold.
You may also know Mavic for their generous support of bike racing. Under the bright yellow tents and inside the similarly painted station wagons seen at the world's most prestigious bicycle events and races, you'll find dedicated Mavic mechanics and technicians ready to help with a speedy wheel change or anything else you need. Mavic also manufactures information-crunching cyclo-computers, trick bicycle components and even cycling apparel, so they truly have something for every cyclist!
Stop by soon to see Mavic's awesome products in person!